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Happy Monday!

February 27, 2012

This may make me a terrible consultant, and I may never work again if people read this, but I never really know what’s actually going to work when I help people develop their strategies. I basically make a lot of wildly educated guesses. I firmly believe that anyone that says they can make something “go viral” is full of s***. There is no way to predict these kinds of moments, but there are things that people can tune into when they enter the process.

-Deanna Zandt

It’s a re-blogging day, and this is a great one. Enjoy!

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